New Delhi – Hamdard Foods India, a trusted name in the food and beverage industry and the maker of the iconic RoohAfza, is proud to announce the launch of three exciting ready-to-drink (RTD) beverages catering to the diverse hydration and nutritional needs of modern consumers—Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani. Manufactured at Hamdard’s state-of-the-art aseptic packaging facility in Aurangabad, these new beverages reinforce the brand’s commitment to high quality, great taste, and consumer well-being.
The Three New Launches Include:
- Hamdard Asli Milkshakes – A thick, creamy, and preservative-free milkshake range for kids and youngsters.
- Hamdard Refresh Nariyal Paani – A refreshing and affordable coconut water in a ready-to-drink pack with no added sugar.
- Hamdard ElectrORS Electrolyte Drink – A delicious apple-flavoured electrolyte drink for instant hydration and energy replenishment.
Hamdard Asli Milkshakes – A Creamy and Tasty Treat
Hamdard introduces Hamdard Asli Milkshakes, a new range of thick, creamy, and flavourful ready-to-drink milkshakes available in Chocolate, Strawberry, Mango, and Vanilla. Crafted to provide a delightful experience, these milkshakes are a source of calcium and contain no added preservatives, ensuring both taste and quality. Perfect for kids and young consumers, they make for a convenient and enjoyable snack—whether after school, during playtime, or as a treat on the go. With their velvety richness and irresistible flavours, Hamdard Asli Milkshakes promise indulgence with the goodness of milk.
Hamdard ElectrORS Electrolyte Drink – Apple Flavour
Designed for rapid rehydration, Hamdard ElectrORS Electrolyte Drink in apple flavour is a water-based, no-fizz electrolyte drink that helps restore lost fluids and energy. Whether after an intense workout, a long journey, or a hectic day, this scientifically formulated drink replenishes essential electrolytes such as sodium, potassium, and chloride, ensuring effective hydration. Infused with reconstituted apple juice and enriched with Vitamin C, it combines functionality with a delicious fruity taste, making hydration both beneficial and enjoyable.
Hamdard Refresh Nariyal Paani – Natural Hydration, Anytime, Anywhere
Bringing a refreshing twist to its hydration offerings, Hamdard presents Hamdard Refresh Nariyal Paani, a pure coconut water variant made from coconut concentrate. This light and refreshing beverage is packed with natural electrolytes, contains no added sugar or preservatives, and is now available in a convenient and portable pack. Ideal for fitness enthusiasts, travellers, and those looking for a natural hydration solution, Hamdard Refresh Nariyal Paani delivers the goodness of coconut water in a more accessible and easy-to-carry format.
Speaking about the launch, Hamid Ahmed, CEO of Hamdard Foods India, said:
“We are thrilled to expand our beverage portfolio with products that align with the needs of today’s consumers. Whether it’s replenishing electrolytes, enjoying delicious milkshake flavours, or staying hydrated with coconut water, these new launches reflect our commitment to innovation and quality. We believe these beverages will offer a refreshing and wholesome experience for consumers across all age groups.”
With these new launches, Hamdard Foods India continues its legacy of delivering high-quality, functional beverages that cater to the evolving needs of modern consumers. By blending tradition with innovation, the brand remains committed to providing nutritious, delicious, and accessible drink options that support a healthier lifestyle.
Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani are now available across India at general and modern retail stores, online e-commerce portals, and on our D2C platform www.myhamdardstore.com.
About Hamdard Foods India
Hamdard Foods India is an iconic institution with heritage brands like RoohAfza. Recognised for its legacy of trust and quality, the group company was established in 1906. Its flagship brand, RoohAfza, holds a 50% market share in its category and is a household name across India.
In recent years, Hamdard has expanded its portfolio with the introduction of new products, including Milkshakes, Lassi, Fruit Juices, Glucose, RoohAfza Lite (No Added Sugar) variants, Coconut Water, and Glucose Beverages.
Hamdard has also entered the food category by launching a range of spices (Hamdard Khaalis), Saffron, Hing, edible oils (Olive Pomace Oil, Kachi Ghani Mustard Oil), Honey, Soya Chunks, Vermicelli, and more. The brand has a significant presence in its core markets across North India and is gradually expanding its reach across all business channels in India and overseas.
For more details, visit www.hamdard.com
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