New Delhi, 4th June 2025: Fytika, a wellness brand that has made its mark by combining nature with contemporary science, has launched its new offering in the juice category, i.e., Sea Buckthorn Juice. The latest offering is a significant addition to the brand’s portfolio and supports its mission of providing effective wellness solutions rooted in ancient traditions.
Scientific studies have established the health potential of sea buckthorn, involving its antioxidant, anti-inflammatory, antiviral, and antibacterial activities. Such properties retain various functions of health, including cardiovascular, immune system, skin, and digestive health.
Traditionally known as the “Fruit of God, Heaven, and Warrior,” sea buckthorn has been revered in ancient medicine for centuries. The vibrant orange berry is one of the richest sources in nature of over 190 bioactive nutrients, including extremely powerful antioxidants, vitamins C, E, and A, and omega-3, 6, 7, and 9 fatty acids. Known for its support for heart health, immune system boost, skin texture improvement, digestive support, and anti-inflammatory benefits, sea buckthorn is now officially labeled a leading superfruit in functional nutrition.
According to Mr. Shivam Tyagi, Co-Founder & Director of Fytika, “We are proud to introduce our Sea Buckthorn Juice at a time when consumers are actively seeking clean, functional nutrition rooted in nature. With the global sea buckthorn market projected to grow from USD 508.1 million in 2023 to USD 1,391.6 million by 2033 at a CAGR of 10.6%, this launch aligns perfectly with rising demand. With its rich profile of over 190 nutrients, including omega fatty acids and potent antioxidants, this juice supports immunity, skin health, digestion, and vitality. We’ve developed it to be 100% natural, with no added sugar or preservatives, as today’s consumers demand both purity and performance. This launch embodies our passion for providing high-impact, science-driven wellness with each sip.”
Fytika’s Sea Buckthorn Juice is 100% natural and has no added sugar, artificial coloring, or preservatives. It can be used every day and is now available on www.fytika.com and leading e-commerce platforms, making it universally accessible to health-oriented consumers across the country.
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