Founder Sakshi Singh turned ₹1000, contributed by her husband Arpit Arora, into a full-service public relations agency built on belief, strategy, and staying power
NEW DELHI, India — Every great brand story needs the right strategy behind it — and ASPR (Amazing Strategy in Public Relations) was built on exactly that idea. Founded by Sakshi Singh in 2025, the agency has grown from a single laptop and a ₹1000 investment into a full-service PR firm known for hands-on, founder-led counsel and a simple governing belief: Your Story, Our Strategy.
Singh’s path into PR began in 2022, when she joined the industry as a management trainee, learning the craft under senior mentors while working on accounts for major clients. That early, closely-guided experience gave her a ground-level understanding of how narratives are built, protected, and delivered — the foundation she would later build her own agency on.
When Singh decided to start ASPR in 2025, the entire founding budget came down to ₹1000, contributed by her husband, Arpit Arora, to cover three months of Google Workspace. That was enough to register a professional domain and set up a business email address — the starting point for what has since grown into a full-service agency with an expanding client roster and a dedicated in-house team.
At the center of ASPR’s growth is a simple philosophy: every brand and individual already has a story worth telling, and the agency’s job is to build the strategy that gets that story to the right audience, through the right channels, at the right time. It’s an approach rooted in listening first and pitching second — one that positions ASPR as a genuine partner in a client’s narrative rather than a vendor executing a checklist.
“Your Story, Our Strategy isn’t just a tagline for us — it’s how we work with every single client,” Singh said. “We start by understanding what makes their story worth telling, and then we build the strategy around it. That’s the whole philosophy behind ASPR.”
From its ₹1000 beginning to a growing agency with a full team behind it, ASPR’s trajectory reflects a broader shift in the PR industry — one where small, founder-led firms are increasingly able to compete on strategy, agility, and genuine client partnership rather than size alone.
ABOUT ASPR
ASPR (Amazing Strategy in Public Relations) is a full-service public relations firm founded by Sakshi Singh in 2025. Built on the philosophy of Your Story, Our Strategy, ASPR works with clients across sectors on media relations, brand narrative, and reputation strategy.
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