New Delhi: This Valentine’s Week, MARS Cosmetics is setting the stage for romance with its “Love Track, a beautiful fusion of music and makeup that celebrates love in every shade. The new MARS Love Track Velvet Lip Tint is a hydrating formula and is available in six exclusive shades, inspired by the emotions of a love story. The campaign comes with a call for beauty enthusiasts to share their love of color with the creative hashtag #BeMyValenTINT.
To bring this vision to life, MARS presents an exclusive music video, capturing the essence of romance and the inspiration behind the product’s aesthetic. Much like music, this lip tint creates lasting memories, leaving a soft, pigmented touch on the lips—just as love leaves an imprint on the heart.
According to MARS Cosmetics Muskan Jain, Brand Manager spokesperson, “This Valentine’s Day, at MARS Cosmetics, we wanted to create a product that not only enhances beauty but also evokes emotion. Music has the power to capture unforgettable moments, and we aimed to bring that same timeless feeling to our Love Track Velvet Lip Tint. The shades are carefully pigmented to complement every skin tone, ensuring that no matter who you are, you can find a color that makes you feel beautiful and confident, just like a love song that stays with you forever.”
The MARS Love Track Velvet Lip Tint features a water-based formula, ensuring deep hydration with a soft, velvety finish that delivers all-day comfort. Its six universal shades are carefully crafted to complement diverse skin tones, making it the perfect beauty companion for every love story.
Unlike traditional Valentine’s Day beauty launches, “Love Track” is a timeless piece, designed to transcend fleeting trends and become a staple in every makeup lover’s collection. The “Love Track” campaign is a celebration of love, music, and beauty, blending passion and artistry into an unforgettable experience. MARS Love Track Velvet Lip Tint is now available at leading beauty retailers and online.
About MARS Cosmetics:
MARS Cosmetics is a pioneering Indian brand in the beauty industry that is committed to pushing its boundaries of creativity and innovation in the world of cosmetics. With a wide range of high-quality cosmetic products, they aim to fulfill the preference of super affordable and super effective products through their products.
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