- Emphasizing Preventive Cancer Care and Early Screening to Save Lives
Delhi, Mar 11 , 2025: On the occasion of International Women’s Day, Paras Health reaffirms its commitment to women’s health through its integrated campaign, ‘Her Turn to Fight.’ This initiative aims to raise awareness about the rising prevalence of women-centric cancers—breast, cervical, and ovarian cancer—while emphasizing the importance of early detection and preventive screenings. With a powerful message, “You’ve fought for everyone. Now fight for yourself,” the campaign urges women to prioritize their health and take charge of their well-being after years of caring for others.
The campaign is also amplified through a month-long digital initiative, leveraging the hashtag #HerTurnToFight to encourage women to share their stories, raise awareness, and support those battling cancer.
Speaking on the initiative, Mr. Vineet Aggarwal – Group Chief Operating Officer said, “Women are the backbone of our families and society, yet they often neglect their own health. Through ‘Her Turn to Fight,’ we want to create a movement that empowers women to prioritize preventive screenings and seek timely medical attention. Early detection saves lives, and at Paras Health, we are committed to making these screenings more accessible and spreading awareness about the importance of proactive healthcare.”
To ensure a tangible impact, Paras Health introduced a special women’s cancer screening package, covering essential tests for breast, cervical, and ovarian cancers along with free consultation. Additionally, an HPV vaccination drive and cervical cancer awareness kiosks have been set up across Paras Health facilities to educate women on preventive care. The campaign also featured real-life patient stories, expert insights from oncologists, and digital storytelling to reinforce the life-saving benefits of early detection.
In a powerful hospital integration initiative, Paras Health placed symbolic empty chairs in hospital waiting areas, each carrying a message urging women to stop postponing their health check-ups. These empty chairs represent countless women who continuously put their health last, serving as a compelling reminder for every visitor to take action.
The campaign extends beyond the hospital, with free cancer screening consultation passes distributed to female family members of patients visiting Paras Health. This initiative encourages families, including male members, to advocate for the women’s health in their households. The passes are available at the front desk during hospital visits and can also be sent via SMS or WhatsApp, ensuring ease of access to screenings.
Through ‘Her Turn to Fight,’ Paras Health is not just raising awareness but actively creating an ecosystem where preventive cancer care becomes a priority for every woman. By harnessing the power of education, community engagement, and accessible healthcare services, the campaign stands as a testament to the crucial role of early detection in saving lives. This Women’s Day, Paras Health calls upon every woman to take a stand for her health—because it’s her turn to fight.
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