- Campaign equips over one lakh trained Road Safety Ambassadors with Steelbird helmets
New Delhi, October 3, 2025: Steelbird Hi-tech Ltd, world’s largest two-wheeler helmet manufacturer, has strengthened its commitment to safer roads by providing 1-lakh units of BIS certified high-quality two-wheeler helmets to Road Safety Ambassadors through its partnership with the Rajasthan Road Safety Society. These helmets are made available to the ambassadors through Steelbird’s support, ensuring that the message of safe riding practices reaches a wider audience and helps in creating a safer driving culture of road safety.
Rajasthan Road Safety Society in support of Steelbird Hi-Tech has distributed the helmets to various organisations such as Aavas Financiers Ltd. (with 29,600 units), Kogta Finance Ltd. (5,000 units), Bhilwara Dairy (15,000 units), Seth Sanwaria Temple Trust (13,000 units), Ministry of Road Transport & Highways (Advocacy Scheme – 6,000 units), Public Works Department (Sushma Yojana – 10,000 units), Hindustan Zinc Ltd. (3,000 units) and (18000 units to) Chittorgarh Gram Sanstha.
All Road Safety Ambassadors have been trained by National Road Safety Gold Medalist Dr. Virendra Singh Rathore and his expert team, ensuring that every helmet recipient also becomes a committed messenger of road safety.
Mr. Rajeev Kapur, MD of Steelbird and President of the Two-Wheeler Helmet Manufacturers Association, said “At Steelbird, we believe helmet is not just a product, but a life-saving tool. By providing helmets to trained Road Safety Ambassadors through this initiative, we are empowering them to spread the message of safety across India. Today, over one lakh ambassadors now carry forward this mission with Steelbird helmets.”
Ms. Ritu Chouhan, President of Rajasthan Road Safety Society, said “Losing my brother in a road accident without a helmet was the turning point of my life. With Steelbird’s support, we have turned that personal loss into a nationwide road safety campaign. Today, with more than one lakh trained Road Safety Ambassadors, the initiative is making a real difference on the ground.”
The initiative, titled “Helmet Promotion, Education, Awareness and Enforcement Campaign,” carries impactful themes like “Sar Salamat to Sab Salamat,” “Road Safety – Life Safety,” and “Youth Safe – Nation Safe.”
With Steelbird’s backing and collaborative efforts from corporates and institutions, this campaign has become one of India’s largest citizen-driven helmet safety movements.
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