Pee Safe Launches ‘Hygiene Ki Aadat Banao’ Campaign to Change India’s Hygiene Habits

Pee Safe, India’s leading hygiene and wellness brand, has launched its latest Digital Video Campaign (DVC) – “Hygiene Ki Aadat Banao, Pee Safe Ke Saath.”

The campaign highlights a critical hygiene gap: while people are cautious about using public or shared toilets, they often overlook the hidden dangers in their own homes. A toilet seat that appears clean may still harbor invisible germs and bacteria, making sanitization essential every time.

Driving a Cultural Shift in Toilet Hygiene

With this initiative, Pee Safe is encouraging individuals to adopt toilet seat sanitization as a daily habit—not only in public places but also within households.

The campaign reinforces a simple yet powerful message:

Safety starts only after spraying a toilet seat sanitizer.

By normalizing this practice, Pee Safe aims to spark a cultural shift in hygiene behavior, ensuring protection for individuals and families, even when toilets appear visibly clean.

Founder’s Perspective

Commenting on the campaign, Vikas Bagaria, Founder of Pee Safe, said:

“Most people assume that if a toilet looks clean, it is safe to use. But germs are invisible to the naked eye. With India’s female workforce participation at 40.3% in 2023–24, women are increasingly balancing roles in diverse environments. This video emphasizes why sanitizing toilet seats must become a healthy household habit—not only in public places but also in workplaces and homes.”

Inclusivity at the Core

The awareness campaign is designed for everyone—men, women, and children alike. Pee Safe envisions toilet seat sanitization becoming a universal, everyday practice, much like brushing teeth or washing hands.

This aligns with the brand’s mission of making hygiene:

• Simple

• Accessible

• Non-negotiable

By driving this shift, Pee Safe is working towards building a healthier India, one toilet at a time.

About Pee Safe

Founded in 2013, Pee Safe has emerged as a pioneer in personal and intimate hygiene. The brand’s diverse product portfolio includes:

• Toilet Seat Sanitizers

• Menstrual Cups & Sanitary Pads

• Intimate Washes

• And more innovative hygiene solutions

With a commitment to empowering people through safe, convenient, and effective hygiene practices, Pee Safe continues to make healthier habits accessible to all.