New integrated brand campaign celebrates the bathroom as a personal sanctuary while strengthening CERA’s premium positioning.
New Delhi, 16th July 2026: Cera Sanitaryware Ltd., India’s favourite & most trusted sanitaryware brands, today announced the launch of its new national brand campaign, “Your Moment of CERA,” featuring acclaimed actress Kriti Sanon. Marking a significant milestone in the brand’s evolution, the campaign reflects CERA’s strategic vision of transforming bathrooms from purely functional spaces into thoughtfully designed sanctuaries that inspire comfort, self-expression, and everyday well-being.
Conceptualised by McCann India, part of Omnicom Advertising India. The campaign is rooted in a powerful human insight that in an increasingly fast-paced world filled with constant responsibilities and expectations, the bathroom remains one of the few spaces where people can pause, reconnect with themselves, and embrace their most authentic moments.
Directed by acclaimed filmmaker Arun Gopalan of Storyteller Films, the campaign film follows Kriti Sanon as she transitions from the demands of public life into moments of calm and introspection within her personal space. While inspired by the life of a celebrity, the narrative resonates universally, celebrating the everyday moments of peace and renewal that everyone seeks.
More than a product campaign, “Your Moment of CERA” represents the brand’s continued evolution from a manufacturer of bathroom products to a lifestyle-driven bathroom solutions brand. It reinforces CERA’s commitment to delivering beautifully designed, technology-led, and experience-centric products across sanitaryware, faucets and wellness while creating meaningful consumer experiences that go beyond functionality.
Commenting on the launch, Mrs. Deepshikha Khaitan, Vice Chairperson & Joint Managing Director, Cera Sanitaryware Ltd., said:
“The launch of ‘Your Moment of CERA’ marks an exciting new chapter in our brand journey. We are delighted to welcome Kriti Sanon as the face of CERA. Her elegance, confidence, authenticity, and contemporary appeal perfectly reflect the values of our brand and the aspirations of today’s consumers.
This campaign captures a simple yet powerful truth that amidst the many roles we play every day, the bathroom is one of the few spaces where we can truly be ourselves. It is a place to pause, recharge, reflect, and prepare for what lies ahead.
As we continue strengthening our premium and luxury portfolio alongside expanding our retail footprint and consumer touchpoints across India, ‘Your Moment of CERA’ reflects our vision of building India’s most trusted and preferred complete bathroom solutions brand. We remain committed to delivering innovation, design excellence, and meaningful experiences that enrich everyday living while driving sustainable long-term growth.”
Speaking about the campaign, Mr. Rahul Jain, President – Marketing, Cera Sanitaryware Ltd., said:
“Today’s consumers no longer perceive bathrooms as merely functional spaces they increasingly view them as an extension of their lifestyle and personality. This consumer shift became the foundation of ‘Your Moment of CERA.’ We wanted to move beyond showcasing products and instead celebrate the emotions and experiences they enable.
The campaign will be supported through one of CERA’s largest integrated marketing initiatives, spanning television, OTT platforms, digital media, cinema, print, airports, outdoor advertising, and social media, enabling us to engage consumers consistently across every important touchpoint while strengthening brand preference and consideration.”
For McCann India, Executive Creative Directors Utsav Khare and Gourav Verma have led this campaign. Speaking on the same, Utsav Khare said, “The country has reached a juncture where we don’t look at the bathroom as a superficial display of our expensive taste. ‘Your Moment of Cera’ is the moment you realize this deeper connection you have with that space and how that fulfills an emotional need rather than a functional want. In a category driven by functionality and catalogue-like advertising, this idea has a certain depth that can only be brought to life through bold executions. And that’s where the client comes in. Because you can ideate as much as you want, you need a person willing to put his belief and money behind it. There is a huge risk in using an A-lister celebrity the way we did; not many brands would be willing to take that risk. The level of trust the entire Cera team showed in us meant we just had to deliver something they would be proud of. A huge shout-out to Kriti too for giving it her heart and soul. And lastly, Arun, for creating a visual masterpiece only he can deliver. Cera has in the recent years really made a mark in the luxury bath and sanitaryware category at a product level. I hope the campaign delivers and complements their on-ground efforts.”
McCann India, Vice President Pranav Kapur says “At McCann, we believe enduring brands are built by uncovering powerful human truths and expressing them with bold creativity. With Cera, the ambition was clear to redefine the brand as the benchmark for everyday luxury. That meant moving beyond category conventions and creating a distinct, contemporary identity that people would feel, not just see. “Your Moment of Cera” is the outcome of that thinking. Rooted in the insight that our most authentic moments unfold in private, the campaign transforms an everyday ritual into a celebration of individuality and self-expression. Bold in thought. Disruptive in execution. Enduring impact. We are confident this bold shift in brand expression will translate into stronger consumer preference and meaningful business growth.”
About CERA Sanitaryware Ltd.
Established in 1980, CERA Sanitaryware Ltd. is one of India’s leading complete bathroom solutions brands. The company operates a state-of-the-art manufacturing facility at Kadi, Gujarat, equipped with advanced technologies such as 3D printing, robotic glazing, high-pressure casting, die casting, robotic grinding, automatic chrome plating, and PVD technology, ensuring superior quality, precision, and innovation across its sanitaryware and faucet businesses.
Beyond sanitaryware and faucets, CERA offers a comprehensive portfolio that includes wellness products, tiles, kitchen sinks, vanity cabinets, mirrors, and construction chemicals, providing end-to-end solutions for modern homes.
For more information, visit www.cera-india.com or follow CERA on Facebook, Instagram, LinkedIn, X, and YouTube.
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