Mumbai, India – Tulips, one of India’s most trusted names in personal hygiene, has taken a bold step into the adult hygiene space with the launch of TULIPS Adult Diaper Pants. In a bid to address a long-overlooked health concern with dignity and sensitivity, the brand has onboarded Bollywood’s veteran actor Boman Irani as the face of its new campaign ‘Life Par Full Control’, aiming to spark meaningful conversations and break the stigma surrounding adult diaper usage in India.
A Landmark Launch in Personal Hygiene
The newly introduced TULIPS Adult Diaper Pants have been designed keeping in mind the everyday struggles of individuals living with urinary incontinence — a condition often ignored due to embarrassment and social taboos. The product promises a combination of comfort, protection, and discretion, enabling seniors and adults alike to lead fuller, more independent lives.
Some of the standout features include:
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Aloe vera–coated inner sheet to ensure skin comfort and prevent irritation.
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Advanced leak protection for up to 10 hours, supported by an ADL (Acquisition Deposition Layer).
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Odour lock technology to provide long-lasting freshness.
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Tear-away side panels for easy and hygienic removal.
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Unisex pull-up design available across all sizes, crafted to resemble regular underwear for a discreet, dignified fit.
By creating a product that looks and feels like ordinary undergarments, Tulips seeks to restore confidence, normalcy, and quality of life to users who may otherwise withdraw socially due to fear of leakage or discomfort.
The Need for Awareness and Acceptance
At the launch event, Mr. Rahul Jain, Director, Tulips, highlighted the urgent need for both innovation and dialogue in this category:
“Due to lifestyle-related issues, more and more senior citizens today experience weaker bladder control leading to urinary incontinence. Health conditions such as diabetes, prostate issues in men, frequent urinary tract infections (UTIs), and menopause in women often aggravate this condition. During our development phase surveys, many elders expressed viewing adult diapers as a ‘symbolic dependence’ and were hesitant to even discuss the topic — which explains the mere 2% market penetration in India.”
Mr. Jain further stressed that this hesitation reflects not just a health challenge but also a social and emotional barrier. Unlike in Western countries, where adult diapers have seen widespread acceptance, India still grapples with shame and discomfort around openly discussing senior care needs.
Recognizing this gap, Tulips decided that the launch of TULIPS Adult Diaper Pants must be paired with a cultural shift in perception.
Boman Irani: The Voice of Change
The company’s decision to rope in actor Boman Irani as the brand ambassador was deliberate and unanimous. With his warm, relatable persona and wide appeal across age groups, Irani lends authenticity and dignity to a sensitive conversation.
Speaking about his association, Mr. Irani said:
“I am extremely happy to partner with Tulips in starting a conversation that matters. Age should not mean limitation. TULIPS Adult Diaper Pants are here to ensure all seniors affected by urinary incontinence are able to lead their lives with comfort, independence, and self-respect.”
As part of the launch, Tulips has also unveiled a short film featuring Boman Irani, which encourages seniors to view adult diapers not as a symbol of dependence, but as a tool of empowerment — enabling them to travel, socialize, and live life to the fullest.
Breaking Stigma with ‘Life Par Full Control’
The tagline ‘Life Par Full Control’ captures Tulips’ mission of helping individuals regain their agency. Instead of allowing urinary incontinence to dictate terms, the campaign reframes adult diapers as enablers of freedom, confidence, and dignity.
Mr. Rahul Jain emphasized:
“We felt it was vital to start a national conversation around this subject and address it with the sensitivity it deserves. This conversation needed a strong and respected voice, and Mr. Boman Irani was our unanimous choice to lead it. At Tulips, we believe this shift in perception will lead to greater acceptance and empower seniors to live their lives to the fullest.”
Tulips’ Legacy of Innovation
Tulips has a strong track record of innovation in the personal hygiene space. In 2017, the company became the first in India to introduce 100% flushable wet wipes, setting a benchmark for eco-friendly hygiene solutions. During the COVID-19 pandemic, Tulips once again demonstrated its agility by becoming the first company in India to develop COVID swabs, directly contributing to the nation’s testing and containment efforts.
This spirit of problem-solving continues with the launch of TULIPS Adult Diaper Pants, which address a real and rising health need in India’s aging population.
A Trusted Brand, A Global Footprint
Today, Tulips products are consumed widely, with more than 60 million units being sold annually across 17+ countries. This global presence reflects the brand’s commitment to quality, trust, and innovation.
The launch of TULIPS Adult Diaper Pants marks not only an expansion into a new category but also a reaffirmation of the company’s larger mission — to provide thoughtful, effective hygiene solutions that improve everyday lives.
Conclusion: Towards a More Open Conversation
With the introduction of adult diaper pants and the partnership with Boman Irani, Tulips is set to change the narrative around senior care in India. By tackling the stigma head-on and focusing on comfort, dignity, and independence, the brand hopes to inspire millions to embrace healthier choices without shame or hesitation.
As India’s elderly population continues to grow, TULIPS Adult Diaper Pants could become a transformative product — one that not only improves quality of life but also fosters an environment where discussions about aging and healthcare needs are met with understanding, acceptance, and respect.
TULIPS Adult Diaper Pants are now available nationwide in leading stores and online platforms.
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