Mumbai, 6th January 2025: TribeVibe Entertainment Pvt. Ltd., a BookMyShow Enterprise, announced the launch of The House of McDowell’s Soda Yaari Jam across India after its successful edition in Mumbai in August 2024. The electrifying musical extravaganza features an elite lineup of renowned artists Anuv Jain & Zaeden.
The much-awaited tour will start from January 12, 2025, until March 9, 2025, across Lucknow, Pune, Hyderabad, Guwahati, and Kolkata. The House of McDowell’s Soda Yaari Jam is a concert that blossoms and thrives on the bonds of friendship and promises to create unforgettable memories and heartwarming moments dedicated to this cherished bond.
- 12th January Lucknow
- 24th January, Pune
- 25th January, Hyderabad
- 8th March, Kolkata
- 9th March, Guwahati
Renowned for his heartfelt lyrics and soothing melodies, Anuv Jain has quickly become a beloved figure in the Indian music scene. His repertoire features memorable tracks like ‘Baarishein’, ‘Alag Aasmaan’, and ‘Mishri’, which have struck a chord with listeners nationwide. With his unique blend of indie pop and acoustic styles, Anuv Jain has captivated audiences and earned widespread acclaim for his soulful voice and dynamic performances.
Zaeden, a rising star in the Indian music industry, is known for his captivating electronic and pop tracks. With hits like ‘Tere Bina’, ‘Socha Na Tha’, and ‘City of the Lonely Hearts’, he has garnered a dedicated fanbase and significant recognition. Zaeden’s innovative sound and dynamic performances have made him a prominent figure in the music scene, earning him acclaim for his creativity and musical talent.
Shoven Shah, Founder & CEO of TribeVibe Entertainment, shared his excitement, “Following the overwhelming success of our Mumbai edition, we are delighted to expand The House of McDowell’s Soda Yaari Jam to several cities across India. Our team has worked diligently to elevate Yaari Jam beyond expectations, and with our exceptional lineup, we are confident in delivering an unparalleled experience for our fans. This concert series transcends music; it is about forging lasting memories. With the captivating performances of Anuv Jain and Zaeden, we eagerly anticipate offering unforgettable experiences to audiences nationwide.”
Renowned artist Anuv Jain shared, “The House of McDowell’s Soda Yaari Jam is a celebration of the beautiful bond of friendship, and I am thrilled to be a part of this journey. After the beautiful edition that Mumbai saw, I cannot wait to jam with my fans across India and create unforgettable memories with all of them. I’m excited to take this journey across India and create new memories. I am extremely grateful to Tribevibe for making this happen and for the unwavering support.”
Incredible Artist Zaeden expressed his excitement, saying, “The House of McDowell’s Soda Yaari Jam is all about celebrating friendships and music, and I’m thrilled to be a part of it. The bond I share with my family is extraordinary, and it’s an incredible platform to connect with them and share the joy of music across different cities. TribeVibe has helped make this possible, and I am grateful for this amazing opportunity.”
Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India said “We are elated to bring Yaari Jam to more cities across India following its phenomenal success in Mumbai. At its heart, Yaari Jam celebrates the transformative power of friendship—a bond that uplifts, empowers, and inspires. This year, we’ve curated an electrifying lineup of artists to ensure an unforgettable experience for all our friends. We invite you to join us in celebrating the spirit of friendship as we create cherished memories and bring friends together nationwide.”
The Yaari Jam other cities edition kicks off in Lucknow in January 2025 and concludes in Kolkata in March 2025. Early bird tickets are now exclusively available on BookMyShow, India’s leading entertainment destination.
The event is produced by TribeVibe, a BookMyShow enterprise; it is supported by Sponco, and BookMyShow is the ticketing partner.
About TribeVibe Entertainment:
TribeVibe Entertainment Pvt. Ltd, a BookMyShow Enterprise, was established in 2019 and is dedicated to creating unforgettable experiences that resonate with a new generation of eventgoers. Having produced tours pan-India with some of the leading artists and with over 1500+ events in the college market and their very own Gen Z festival – VIBIN, TribeVibe has a diverse portfolio of events that appeal to everyone.
