Estele, a contemporary fashion jewellery brand known for its refined aesthetics and everyday elegance, has expanded its offline presence in Pune with the launch of its fourth store in the city, located at Seasons Mall. The new store reinforces the brand’s growing retail footprint and reflects its commitment to bringing premium yet accessible jewellery closer to modern consumers.
Blending global design sensibilities with effortless wearability, Estele has carved a distinct space in the fashion jewellery segment. The brand caters to women who seek versatility, sophistication, and value—offering jewellery that transitions seamlessly from everyday wear to special occasions.
Spanning 400 square feet, the newly launched store showcases a curated selection of Estele’s signature fashion jewellery collections. Shoppers can explore an extensive range including earrings, necklaces, rings, bracelets and bangles, pendant sets, deity-inspired jewellery, as well as occasion-led and everyday wear collections—each designed to complement contemporary lifestyles.
The store’s design draws from Estele’s signature brand identity, featuring a refined pink and white colour palette accented with subtle gold highlights. The layout has been thoughtfully planned to create a warm, elegant, and inviting retail environment, allowing customers to browse comfortably while enhancing product visibility. The overall ambience reflects the brand’s premium yet approachable positioning.
Speaking on the launch, Ms. Priyanka Jawahar COO Estele said, “Pune has always been an important market for us, and the response we’ve received here over time has been extremely encouraging. With our fourth store in the city at Seasons Mall, we aim to offer customers a more immersive and elevated shopping experience that truly reflects Estele’s design philosophy and brand aesthetics.”
The new outlet marks another milestone in Estele’s offline growth journey. The brand continues to focus on strategic retail expansion across key metro and tier-1 cities in India, with plans to open more stores in high-footfall locations. This approach aligns with Estele’s vision of making stylish, high-quality fashion jewellery more accessible to a wider audience.
With its growing presence, Estele remains committed to delivering thoughtfully designed jewellery that balances trend-led appeal with timeless elegance—reinforcing its position as a preferred choice for modern Indian women.
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