Mumbai, October 1, 2025: Some of the best partnerships aren’t planned; they simply develop naturally. Actress and wellness advocate Shamita Shetty wasn’t looking to start a company, she was just looking for a snack. But a craving for a truly clean, delicious spread led her on an unexpected path, starting with a simple question to her social media followers.
The responses flooded in, but one, in particular, stood out. It was from Swati Soni, a passionate home chef and the founder of Meve Jars, who sent over a sample of her handcrafted nut spreads.
It only took one spoonful. Here was a spread that delivered rich flavour without sacrificing its principles, made with 73% real nuts and a clean label free from preservatives. It was the solution she hadn’t found on any shelf. She knew instantly this wasn’t just a product to enjoy, but a brand she had to be a part of.
Shamita explains: “It’s rare to find something that ticks all the boxes: clean ingredients, nourishing, and it tastes incredible. After I tried it, I just kept thinking about it, and a simple endorsement deal didn’t feel right. I realised I didn’t just want to be a face on a poster, I wanted to get involved and help grow the business. That’s why I reached out with a bigger idea—to join her as a co-founder and build this brand together.”
For Swati Soni, whose brand began as a kitchen experiment, the call from Shamita was surreal. “When Shamita called and said she wanted to be my partner, I almost couldn’t believe it,” Swati admits. “She just got it. She understood what Meve Jars is about; real food, clean ingredients, no compromises. All I ever wanted was to share what I make with people, and with her by my side, that’s becoming a reality in a way I never expected.”
This partnership is powered by two passionate women united by a common objective: to make healthy snacking accessible and genuinely fun for mindful eaters. While Swati stays focused on developing delicious, nutrient-balanced products, Shamita is leveraging her voice, expertise, and influence as a wellness advocate to introduce the brand to a discerning audience.
In a market demanding healthier food options and full transparency, Meve Jars is ready to offer a new experience of indulgence. This partnership is more than a business deal; it is a mission to amplify the brand’s reach and foster a community of conscious eaters who know they never have to choose between health and flavour.
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