- This strategic expansion will position Yellow Fertility as the third-largest IVF chain
- It will strengthen the brand’s presence across North, East, and Central India
Yellow Fertility, one of India’s most affordable fertility care providers, has announced an ambitious expansion plan as part of its strategy to strengthen access to advanced reproductive healthcare across North, East, and Central India. To support this growth, the company plans to invest approximately ₹50 crore over the next two years to scale its operations, infrastructure, and clinical capabilities—reinforcing its commitment to making high-quality fertility care both accessible and affordable across emerging markets.
As part of this expansion phase, Yellow Fertility plans to launch five new centres in February 2026 across Kolkata, Bhubaneswar, Delhi, and Bengaluru, further deepening its presence in key urban and high-growth healthcare markets. The brand also revealed plans to expand into Jammu, Chandigarh, Shimla, and Amritsar in the coming months, strengthening its mission to make fertility care widely accessible.
Yellow Fertility aims to establish 30 IVF laboratory centres by the end of 2026, positioning itself as the third-largest IVF lab chain in India. This expansion strategy is driven by in-depth market research focused on identifying high-potential locations, guided by factors such as fertility trends, social dynamics, competitive landscape, treatment outcomes, and regional pricing patterns.
Quality and patient safety remain central to Yellow Fertility’s growth roadmap. The organisation is actively pursuing NABH accreditation across all centres.
Ambika Bhaik, CEO, Yellow Fertility, said,
“Our expansion is driven by a clear purpose to make high-quality fertility care more affordable and accessible to all. Through a combination of our affordable IVF offerings , clinical excellence and a patient first approach, we continue to strengthen our position as a fast growing trusted fertility care provider in India.”
Dr. Soumya Ranjan, Senior IVF Consultant and Partner – Bhubaneswar, added,
“Bhubaneswar has strong potential for affordable IVF care, and our aim is to deliver exactly that. We aim to work closely with nearby underserved regions such as Berhampur, Bhadrak, Sambalpur, Kendrapara Balasore and other peripheral areas where fertility treatment remains a distant dream for many couples. Through focused outreach in these areas, we hope to help families fulfil their dream of parenthood.”
Dr. Isha Nandal, IVF Consultant and Partner – Rohtak, shared,
“Rohtak has long lacked access to quality, affordable fertility care and also serves several surrounding underserved regions. Our focus has been on delivering high-quality treatment while ensuring it remains affordable and accessible to those who need it the most.”
Yellow Fertility continues to expand through a doctor-partner model in each region, strengthening local expertise while making advanced fertility care more accessible. This expansion momentum aligns with the brand’s long-term vision of opening 100 centres by 2030, with planned growth across key states including Haryana, Delhi, Punjab, Himachal Pradesh, Uttar Pradesh, Karnataka, Maharashtra, Uttarakhand, Odisha and West Bengal.
About Yellow Fertility
Yellow Fertility & IVF is one of India’s most affordable fertility centers that combines cutting-edge IVF technology with personalized and compassionate care. Founded in 2023, Yellow Fertility emerged from a heartfelt vision to make the dream of parenthood accessible to all, without compromising on quality or empathy. Founded by a team of experienced fertility professionals, Yellow Fertility saw a crucial gap in the fertility space where world-class treatment often came at a high emotional and financial cost. It set out to change this narrative by putting patients at the heart of the journey, both emotionally and financially
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