Omaxe Chowk, Chandni Chowk, is set to revolutionize festive and wedding season shopping with its groundbreaking retail initiative – “Shaadi ka Mota Shagun.” For the first time in the Indian retail industry, a shopping campaign is offering a dream home worth ₹1.5 crore as the grand prize, alongside a luxury car, two bikes, travel packages, jewellery, and an array of premium rewards.
A Celebration of Indian Weddings at Scale
The campaign is a tribute to the magnificence of Indian weddings, turning shopping into an extraordinary celebration. With every purchase, shoppers can unlock daily, weekly, and monthly rewards, making every visit a chance to win like never before.
The scale reflects the grandeur of the wedding economy itself. Ranked second globally, India’s wedding industry witnessed a spending surge of US$57.1 billion (₹4.74 trillion) in 2023, marking a 26.4% growth year-on-year (IBEF). From jewellery and couture to décor, hospitality, and automobiles, weddings fuel an ecosystem that touches nearly every sector.
Chandni Chowk – The Eternal Heart of Wedding Shopping
Chandni Chowk has long been India’s most iconic hub for wedding shopping. Brides, grooms, and families flock here for jewellery, fashion, and home essentials. Omaxe Chowk elevates this legacy, combining heritage charm with world-class retail infrastructure, modern conveniences, and digital integration—transforming Old Delhi into a premium shopping and celebration destination.
Campaign Timeline & Rewards
Launching on 16th August, Shaadi ka Mota Shagun will run for five months. Beyond the life-changing grand prizes, shoppers can look forward to indulgent shopping vouchers, luxury gadgets, and unforgettable experiences with every purchase.
Omaxe Group’s Vision
Commenting on the initiative, Jatin Goel, Executive Director, Omaxe Group, said:
“Indian weddings are not just personal milestones but cultural events that fuel one of the world’s largest wedding markets. Chandni Chowk has always been at the heart of it, and Omaxe Chowk is redefining this tradition for a new generation by blending heritage with modern retail. With Shaadi ka Mota Shagun, we go beyond discounts—offering rewards as grand as the celebrations themselves.”
Redefining Festive Shopping
As Old Delhi’s premium retail and cultural hub, Omaxe Chowk is crafting a first-of-its-kind shopping experience that celebrates togetherness, joy, and prosperity. Shaadi ka Mota Shagun will transform wedding season shopping into a journey of unforgettable milestones and life-changing wins.
Discussion about this post