Colors Queen Cosmetics, one of India’s fastest-growing and most influential beauty brands, brought Bollywood glamour, energy, and excitement under one roof with its exclusive Meet & Greet featuring the star cast of Masti 4. The event turned into a lively celebration where celebrities, fans, and digital creators came together to share laughs, click pictures, and immerse themselves in a world of color and creativity. The atmosphere perfectly captured the vibrant ethos of the Colors Queen brand, aligning seamlessly with the playful, bold spirit of the much-anticipated film.
The Meet & Greet offered a dynamic blend of entertainment and engagement, curated thoughtfully to reflect the lifestyle and beauty aspirations of young India. Attendees enjoyed interactive makeup-centric Q&A sessions, fast-paced “Rapid Fire” games with the cast, and plenty of fun content moments designed for social media buzz. One of the biggest highlights was the dedicated Colors Queen photo booth, where lucky giveaway winners got the exclusive chance to meet and click pictures with stars Vivek Oberoi, Riteish Deshmukh, Aftab Shivdasani, Elnaaz Norouzi, Ruhi Singh, and Shreya Sharma. Social media creators were also present in large numbers, amplifying the experience and giving fans a closer look at the event’s most exciting moments.
Reflecting on the event’s success, Nitin Panjwani, Co-Founder of Colors Queen Cosmetics, shared, “The event was deeply inspired by the colorful and playful nature of Masti 4, which is quite close to the personality of Colors Queen. The film’s cheeky and energetic tone aligns perfectly with our brand’s values—celebrating individuality, affordable glamour, and creative self-expression. This collaboration brought the Colors Queen character to life in a culturally energetic environment. Seeing fans, creators, and the cast interact with our newest launches was a powerful validation of our mission: to empower individuals, embrace vibrancy, and make high-quality beauty products accessible to everyone.”
To further elevate the experience, Colors Queen set up immersive product zones where attendees could try the brand’s latest launches firsthand. These included the Red Cushion Foundation, Gloss Bomb Lip Luminizer, Gloss Bomb Stick, and the Grip Primer—each designed to deliver high-performance beauty at an affordable price point. Participants could test the products on the spot, click photos, and share instant feedback, while creators captured product demos and beauty looks for their audiences.
Leading up to the event, Colors Queen ran an exciting social media giveaway on Instagram and Snapchat. Fans from across the country participated for a chance to win exclusive invites to the Meet & Greet. A few lucky winners secured access to the star-studded celebration, and one grand prize winner walked away with the much-coveted iPhone 17 Pro, adding an extra layer of excitement to the campaign.
The successful collaboration with Masti 4 marks a significant step in Colors Queen’s Bollywood-integrated marketing journey. By blending the worlds of cinema, beauty, and youth culture, the brand is embracing a new era of consumer engagement—one that goes beyond traditional advertising to create immersive, memorable experiences.
With this event, Colors Queen has once again positioned itself at the forefront of India’s contemporary beauty landscape. The brand’s unique ability to merge color, confidence, and cultural relevance shines through, reinforcing its commitment to empowering beauty enthusiasts across the country. As Colors Queen continues to collaborate with influential films and personalities, fans can look forward to more exciting campaigns, product innovations, and experiential activations in the near future.
Discussion about this post