Strong homebuyer response on the very first day highlights enduring customer trust in the Ashiana brand despite measured market sentiment in Jaipur
Jaipur, June 30, 2026: Ashiana Housing Ltd., one of India’s leading residential developers, witnessed an enthusiastic response to its premium residential project Ashiana Oma as hundreds of prospective homebuyers, investors and existing Ashiana residents gathered at the project site in Jaipur for a day-long customer engagement event. In fact, as early as 4:00 AM, a steady stream of visitors had already begun assembling outside the marketing office, forming long queues and creating an almost fair-like atmosphere well before the event officially began, with the momentum continuing into a day marked by exceptionally high footfall. The project received approximately 360 registrations on the very first day, marking a significant milestone for Ashiana Housing and underscoring the strong appeal of the project among homebuyers.
At a time when Jaipur’s residential real estate market continues to witness relatively measured buyer sentiment, securing around 360 registrations on launch day reflects the enduring trust that customers place in the Ashiana Housing brand and its longstanding reputation for delivering quality residential communities.
Designed as a vibrant lifestyle showcase rather than a conventional property exhibition, the event transformed the Ashiana Oma site into a festive carnival-like destination featuring family activities, entertainment zones, food experiences, guided project tours and interactive sessions with the Ashiana leadership team.
Visitors experienced firsthand the project’s expansive green landscapes, low-density planning, premium specifications and thoughtfully designed residences. The event also provided prospective buyers an opportunity to interact with existing Ashiana homeowners and gain insights into the company’s customer-centric approach and long-term commitment towards community living.
Spread across approximately 10.35 acres in the fast-growing Ajmer Road-Mansarovar Extension corridor, Ashiana Oma has emerged as one of Jaipur’s most anticipated premium residential developments. The project offers spacious 3 BHK and 4 BHK residences along with penthouses, complemented by approximately 4.4 acres of green spaces, a signature clubhouse inspired by Rajasthan’s rich heritage and modern lifestyle amenities.
The event witnessed exceptional buyer interest, culminating in approximately 360 registrations on launch day. The strong response highlights Ashiana Housing’s brand legacy in Jaipur and demonstrates continued demand for thoughtfully planned, premium residential developments.
Speaking on the occasion, Ankur Gupta, Joint Managing Director, Ashiana Housing Ltd., said, “Receiving around 360 registrations on the very first day of Ashiana Oma is a remarkable achievement for us. Given the current market environment in Jaipur, this response reflects the deep trust that customers have in the Ashiana brand. It also validates our commitment to creating thoughtfully designed communities that offer quality living, green spaces and a strong sense of community. We wanted visitors to experience not just the homes, but the lifestyle and community ethos that define Ashiana projects.”
Tushar S. Padalkar, Vice President (Jaipur), Ashiana Housing Ltd., added, “The response to Ashiana Oma has exceeded our expectations. Achieving approximately 360 registrations on launch day is a strong endorsement of the project’s positioning and Ashiana Housing’s credibility in the Jaipur market. It demonstrates that customers continue to prefer trusted brands and quality developments even when overall market sentiment remains cautious.”
A unique highlight of the event was the participation of families already residing in various Ashiana communities across Jaipur, who shared their experiences and interacted with prospective buyers, reinforcing the company’s strong reputation for customer satisfaction and community management.
Strategically located along the Ajmer Road growth corridor with seamless access to the Delhi-Mumbai Expressway and key city infrastructure, Ashiana Oma is positioned to cater to the aspirations of discerning homebuyers seeking spacious homes, superior connectivity and a vibrant community-centric lifestyle.
The event marked a major milestone in the project’s journey and underscored the strong market acceptance of Ashiana Oma. More importantly, it reinforces Ashiana Housing’s trusted brand legacy in Jaipur and highlights the confidence that homebuyers continue to place in the company despite a relatively subdued market environment.
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