New Delhi, 11 July 2025: Olyv, one of India’s fastest-growing digital lending platforms, has launched its first-ever Out-of-Home (OOH) advertising campaign in Kolkata, featuring its brand ambassador and cricketing legend, Sourav Ganguly. The campaign, which went live on 4th July 2025, marks a significant step in Olyv’s offline brand journey.
A Birthday Tribute to a Legend
Timed just ahead of Sourav Ganguly’s birthday on 8th July, the campaign is a tribute to both the former Indian cricket captain’s enduring legacy and Olyv’s vision to enable financial empowerment for millions of Indians.
A Brand Built on Trust and Impact
Since its inception, Olyv has recorded over 4 crore app downloads across India, with an impressive ~70% repeat customer rate, underscoring the trust and satisfaction of its users. The Olyv app boasts a strong 4.6-star rating on Google Play, thanks to its transparent, intuitive, and inclusive lending experience.
Voices of Inspiration
“Kolkata holds a special place in my life, and I’m proud to see Olyv kickstart this new chapter from my home city,” said Sourav Ganguly. “Olyv is committed to resilience, trust, and breaking boundaries — values that deeply resonate with me. I look forward to our journey together as we expand access to financial empowerment across India.”
“This is a milestone moment for us,” said Rohit Garg, CEO and Co-founder of Olyv. “Taking Olyv’s trusted digital promise to the streets with Dada in Kolkata reflects our shared values of ambition, trust, and unity. We’re excited to reach more people, more communities, and help unlock their financial potential.”
Campaign Highlights
The OOH campaign is being showcased across high-visibility locations in Kolkata, featuring bold visuals and empowering messages that reinforce Olyv’s mission: to stand by every Indian — from securing quick funds to building long-term credit health.
About Olyv
Founded in 2017 as SmartCoin, Olyv is a leading app-based digital lending platform partnering with RBI-registered lenders to provide instant personal loans to India’s underserved, self-employed, and salaried segments. With over 4 crore downloads, Olyv serves users in 19,000+ pin codes across the country.
The recent rebranding to Olyv signifies its evolution into a comprehensive digital financial platform, offering services like larger ticket-size loans, digital gold savings, credit health tools, and more. The platform is ISO-certified and is driven by a mission to serve the financial needs of Emerging India.
With a team of 350+ professionals, Olyv is backed by top-tier fintech investors such as LGT Lightstone and Accion, and has received accolades from the World Economic Forum, Financial Express Futech Awards, Google Launchpad Accelerator, and Global Inclusive50 by MetLife, VISA, and IFC. The company is also an active member of DLAI and FACE, working to shape a fair and forward-looking fintech ecosystem.
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