National, April 9, 2026: Reinforcing its commitment to showcasing global cultural phenomena on the big screen, PVR INOX Limited, India’s leading multiplex chain, has announced the exclusive screening of the BTS World Tour ‘Arirang’.
This special cinematic event will feature:
- Live viewing from Goyang on April 11, 2026
- Re-broadcast/live screening from Tokyo on April 18, 2026
Continuing the K-Pop Success Story
The release of ‘Arirang’ builds on the massive success of previous BTS screenings at PVR INOX, including:
- Yet to Come in Cinemas
- Burn the Stage
- 2025 HYBE Cine Fest
These events witnessed overwhelming nationwide demand, often resulting in additional shows and screens across cities. By securing the screening rights for ‘Arirang’, PVR INOX further strengthens its position as a leading destination for youth-driven, experiential entertainment in India.
Expanding Across 20+ Cities in India
To cater to the massive Indian BTS ARMY, screenings will take place across 20+ cities, including:
Delhi, Gurugram, Faridabad, Chandigarh, Mohali, Dehradun, Bengaluru, Bhubaneswar, Lucknow, Ahmedabad, Vadodara, Surat, Mumbai, Pune, Nashik, Ludhiana, Jalandhar, Ranchi, Indore, Kolkata, Jaipur, Udaipur, Raipur, Patna, and Guwahati.
Leadership Perspective: The Rise of Experiential Cinema
Commenting on the announcement, Mr. Aamer Bijli, Lead Specialist – Innovation, Film Marketing, and Digital Programming at PVR INOX Limited, said:
“At PVR INOX, we are constantly pushing the boundaries of what the cinema experience can be. BTS is more than just a musical act; they are a global phenomenon that resonates deeply with Gen Z and millennial audiences. By bringing the ‘Arirang’ tour to our screens, we are offering fans a shared, immersive celebration with world-class sound and visuals.”
He further highlighted the growing trend of experiential cinema, where audiences seek collective and immersive viewing experiences beyond traditional films.
Growing Demand for Concert Films in India
PVR INOX has observed a significant shift in audience behavior, particularly for concert films:
- Nationwide sell-outs for BTS screenings
- Increased demand leading to additional shows
- Rise in group bookings and fandom-driven participation
- Strong engagement from Gen Z, urban professionals, and K-pop enthusiasts
Screening Schedule
- April 11, 2026 – Live from Goyang
- April 18, 2026 – Live from Tokyo
About PVR INOX Limited
PVR INOX Limited is India’s largest film exhibition company, operating 1,802 screens across 360 properties in 114 cities in India and Sri Lanka.
Formed in 2023 through the merger of PVR Limited and INOX Leisure Limited, the company represents a powerful combination of scale, innovation, and industry expertise.
PVR INOX continues to lead the industry through:
- Next-generation cinema formats
- Immersive sound and projection technologies
- Premium large-format screens
- Curated food and beverage offerings
- Diverse film and non-film programming
With a strong focus on evolving audience preferences, the company remains at the forefront of shaping the future of out-of-home entertainment in South Asia.
For more information, visit: https://www.pvrcinemas.com/
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