Mumbai: Streax Professional, the salon-exclusive hair colour and care brand from Hygienic Research Institute Pvt Ltd, proudly unveils its latest hair collection for 2025-26: EVOQUE. Derived from the fusion of “Evoke” and “Vogue”, EVOQUE brings alive the philosophy of quiet confidence, where retro nostalgia finds harmony with modern sophistication. A re-imagination of retro glamour through the lens of contemporary elegance, EVOQUE is a celebration of sculptural silhouettes, refined colour artistry, and timeless expression.
EVOQUE captures a striking vision of fashion that seamlessly bridges the past and the present, evoking the grace of vintage aesthetics while embracing contemporary trends.
This new collection features eight trend-forward looks, each artfully curated using Streax Professional’s advanced Argan Secrets and Huemagic colour technologies. The styles include Mocha Mirage, Espresso Fade, Auburn Shag, Ash Mullet, Violet Fringe, Amber Classic, Crimson Layers, Cendre Curls. Each style within the EVOQUE Collection emphasises effortless movement, sculptural elegance, and subtle sophistication, reflecting a quiet confidence. The collection is designed to elevate individuality, highlighting each person’s innate style and grace.
Speaking about the collection launch, Rochelle Chhabra, Head, Streax Professional, said, “The EVOQUE Collection is a celebration of timeless elegance, where nostalgia beautifully meets contemporary vogue. It’s not about changing who you are, but about evoking the most confident, refined version of yourself. EVOQUE blends classic sophistication with trend-forward style, creating effortless, bold looks that highlight your natural grace. Each cut, colour, and wave is designed to enhance your presence, allowing quiet confidence to shine through. This fusion of past and present gives you fashion that feels timeless yet modern—effortlessly chic, yet undeniably powerful.”
Priyanka Puri, Senior Vice President – Marketing, Hygienic Research Institute Pvt. Ltd., added, “The Streax Professional sEVOQUE Collection is about quiet confidence—melding retro charm with contemporary elegance. Our film beautifully captures EVOQUE’s essence: effortless movement, sculptural refinement, and the magnetic power of understated style. Every detail, every strand of hair, tells a story of understated elegance. At Streax Professional, we’re not about changing who you are; instead, we elevate your innate grace, allowing your presence to shine louder than words. EVOQUE honours timeless classics, giving them a fresh, modern twist—transforming styles into bold statements and empowering you to become the best, most authentic version of yourself.”
About Streax Professional
Streax Professional – a brand closely associated with style and glamour in the salon business- was launched in 2004 by Hygienic Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colourant range (Colour, Developer and Ultralights) is on a continuous growth path and has a partnership with over 25,000 salons in India and abroad.
About Hygienic Research Institute
Established in 1957, Hygienic Research Institute (HRI) is one of the fastest-growing cosmetic companies in India. Every beauty product of HRI has been prepared with the help of ancient Ayurvedic sciences and modern technology, giving the consumer the very best. An ISO 9001:2015 certified company, HRI implements path-breaking innovations and personal care solutions. All the products are manufactured, tested, and approved by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of countries like Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug Administration). Streax, as a hair colour brand, is trusted and used by 17 lakh consumers every month across India and is sold through three lakh outlets.
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