- A runway-inspired campaign positions cookware as a symbol of design, wellness, and modern aspiration
Mumbai, 16 April 2026: Bergner, the globally renowned cookware brand known for its innovative kitchen solutions across Europe, Asia, and India, has unveiled Excalibur, a premium enameled cast iron cookware collection co-created with Michelin-starred chef Vikas Khanna. With this launch, the brand introduces a bold new narrative—placing cookware firmly within the world of high fashion and lifestyle design.
Marking the debut, Bergner has rolled out a disruptive, runway-inspired campaign that challenges traditional perceptions of cookware. Moving beyond utility, the campaign positions kitchenware as an aspirational design statement, aligning with the evolving tastes of modern consumers. With one of the most diverse and design-forward portfolios in the category, Bergner continues to lead the premium cookware segment in India.
The launch film, conceptualized and produced by Maximus Collabs, presents a striking runway-style showcase where models display the Excalibur range as statement pieces. Drawing parallels between couture and cookware, the film highlights the collection’s bold dual-tone Pink and Teal colorways. Anchored by the campaign thought, “Healthy Never Looked This Good,” the narrative reimagines cookware as an object of desire—merging aesthetics, health, and functionality.
Rooted in high-fashion sensibilities, including bold color blocking and contemporary luxury, the campaign transforms the kitchen into an extension of personal style. It reinforces Bergner’s strategic vision of building a premium lifestyle brand, where cookware is no longer just a necessity but a reflection of individuality and aspiration.
The Excalibur range represents a reimagined approach to cast iron cookware, combining advanced material innovation with distinctive design. Available in striking dual-tone variants, the collection introduces a fresh visual identity to modern kitchens. Its enamel coating, developed by Bergner Lab, ensures superior durability and safety standards. Completely toxin-free and free from PFAS and PTFE, the cookware supports healthier, more conscious cooking while offering a non-reactive surface suitable for diverse cuisines.
Designed for contemporary lifestyles, Excalibur delivers both performance and convenience. It eliminates the need for seasoning, allows effortless cleaning, and provides excellent heat retention for consistent cooking results. Compatible with gas, induction, and oven use, the collection seamlessly adapts to various cooking environments.
Crafted with a refined finish and bold aesthetic, Excalibur transitions effortlessly from stove to table. Each piece is designed not only for performance but also for presentation—catering to a new generation that values design as much as functionality.
Commenting on the launch, Umesh Gupta, Managing Director of Bergner India, said, “With Excalibur, we set out to challenge both product expectations and category perception. This campaign takes cookware beyond the kitchen into a space defined by aspiration, design, and self-expression. Today’s consumers seek products that align with their values—health, aesthetics, and ease of use. Excalibur embodies this shift, combining toxin-free innovation with a bold design language. It is cookware you cook in, serve in, and proudly display.”
With this launch, Bergner and Maximus Collabs set a new benchmark where functionality meets fashion, transforming the kitchen into a reflection of modern, design-conscious living. The brand continues to strengthen its presence in the premium segment with globally benchmarked products that blend innovation, design, and everyday practicality.
The campaign is now live across Instagram, YouTube, and other digital platforms, targeting consumers who see cooking as both a craft and a lifestyle expression.
Watch the campaign film:
About Bergner India
Bergner India is a premium cookware and kitchen appliance brand originating from Europe, with a presence in over 70 countries worldwide. Focused on innovation and advanced technology, the brand aims to enhance cooking experiences across Indian households. Its portfolio includes Tri-Ply stainless steel, non-stick, cast iron, enamel cast iron, and specialty cookware formats. Known for quality and reliability, Bergner is committed to making cooking safer, easier, and more enjoyable—empowering both professional chefs and home cooks alike.
Discussion about this post