05 July, 2025: VI-John Healthcare India has etched its name in the Asia Book of Records for achieving the “Maximum Participation in a Digital Pledge for Personal Grooming in Maha Kumbh.” This remarkable achievement was part of the brand’s major initiative during the Maha Kumbh Mela, titled ‘Grooming Ka Mahakumbh,’ where an astounding 10,410 participants took the ‘Grooming Pratigya’—a pledge to champion personal grooming and hygiene across the nation.
Grooming Ka Mahakumbh: A Mass Movement of Self-Care
During the grand spiritual gathering, VI-John deployed specially designed “Grooming Rath” at various locations in the Maha Kumbh Mela. These mobile grooming stations offered free grooming services to thousands of devotees, helping them feel refreshed and confident in their spiritual journey. Over the course of 45 days, the brand inspired a record-breaking number of digital pledges, reinforcing that personal grooming is both an individual and collective pursuit of dignity and self-respect.
Leadership Speaks: Vision Behind the Initiative
Mr. Harshit Kochhar, Managing Director, VI-John Healthcare India, expressed his pride:
“This record-breaking event is a testament to our commitment to ‘Grooming India.’ Seeing thousands come together to embrace personal grooming as a way of life reinforces our mission to instill confidence and self-respect in individuals nationwide.”
Mr. Ashutosh Chaudharie, General Manager – Marketing, added:
“‘Grooming Ka Mahakumbh’ was our ambitious campaign at the Maha Kumbh, and it exceeded all expectations. Alongside offering free grooming services, we educated devotees about the importance of hygiene and personal care. To reinforce their commitment, we invited them to take the ‘Grooming Pratigya’ and awarded them with certificates—making it a truly memorable experience.”
Felicitation Ceremony: Marking a Historic Milestone
A felicitation ceremony was held at VI-John’s corporate office on March 12, 2025, to celebrate this extraordinary achievement. The official record handover took place in the presence of distinguished dignitaries, industry leaders, and key stakeholders, solidifying VI-John’s reputation as a pioneering force in the grooming industry.
About VI-John Healthcare India
VI-John Healthcare India is a leading brand in personal grooming and healthcare, known for offering premium yet affordable products that empower individuals to look and feel their best. With a legacy rooted in innovation and quality, VI-John continues to set new benchmarks in personal care across India and international markets.
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